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B2B Marketing doesn’t mean creating corporate websites that mostly look same. Same soulless slide decks, dense whitepapers and some famous words like “synergy” or “end-to-end solution”. B2B brands still known for the badge of “Boring” and the reason – obviously they are selling to bu...
Posted by 45ISPL – Your Digital Growth Partner For most B2B brands, LinkedIn is the go-to platform for generating leads, running ads, and publishing company updates. And while all of those matters, it’s barely scratching the surface. Here’s what the smartest B2B companies have figured out: Lin...
There’s no use of spending millions on a killer videotape with crisp content and strong communication if no one is clicking. The reason can be various maybe your videotape summary looks like a vague snap-frame from a bad angle. If you are thinking how an image can be the reason then stick to this ...
Why isn’t my website getting the traffic it deserves? Is this question bothering you because you’ve spent a lot of time and money building a mediocre website? You’ve tried everything, got a product or service, your site looks professional and great and maybe even invested in ads –...
Branding vs. marketing both grow business and attract customer that means they are same. No. They aren’t same. Before exploring branding vs. marketing keep in mind that they are closely linked but they serve very different purposes. Understanding the distinction can make a world of difference in h...
In every few years, someone comes and suddenly declares that email marketing is dead. Because now we have several social media platforms taking over and flashy new trends grabbing attention, it’s easy to assume email has lost its edge. But the fact is emailing marketing is far from dead. It’s st...
The word “content marketing” picturize the catchy Instagram captions or viral YouTube shorts. However, the reality is that the content marketing is the most powerful way to make your brand stand out in B2B world. Whether you’re a startup thinking about catch your first big client, or an enterp...